VaaloCRM
Talk to us

Google Ads leads, captured automatically

A CRM for Google Ads leads connects your campaigns' lead forms to your CRM. In Vaalo, every lead form submission is captured automatically, stored as a raw event, and assigned to your team, with the campaign recorded so you can follow the lead to a sale.

What flows from Google Ads into Vaalo

Lead form submissions from your Google Ads campaigns flow into Vaalo with the details the person entered and the campaign they came from. Submissions Google marks as test leads are recorded and skipped, never mixed into your real pipeline.

What happens next

Real leads are assigned by your rules and followed up on WhatsApp and calls from the lead record. Because the campaign is recorded at capture, your marketing reports can show which campaigns produced leads that actually paid, from recorded payments only.

How lead capture works → · Marketing analytics → · Vaalo for clinics →

Set it up in plain steps

  1. Open Apps & Connections in Vaalo and choose Google Ads.

  2. Follow the guided steps to connect your Google Ads account.

  3. Set your assignment rule for Google Ads leads.

  4. Submit the Google test lead, confirm it is marked and skipped, then send a real one.

How are Google Ads leads captured in Vaalo?

When a person submits a lead form on one of your Google Ads campaigns, the submission flows into Vaalo automatically, is stored as a raw event, and becomes an assigned lead with Google Ads recorded as its source and campaign.

What happens to test leads from Google Ads?

Google marks the test submissions it sends while you set up a lead form. Vaalo records those submissions honestly and marks and skips them, so a test lead never appears in your pipeline as if it were a real enquiry.

See Vaalo on your own leads

Tell us where your leads come from and how your team follows up today. We will show you Vaalo set up for your business type, scope what you need, and give you a fixed quote.